Good weather and even better vibes graced PROJECTile presents… last Wednesday throughout the unique spaces of Southam Street in London.
PROJECTile presented no less than ten less obvious luxury brands, first to the press and media, and then to an interested public. Cocktails with a definite punch and the delicious Asian fusion menu for which Southam Street’s Raw Bar has become the insider go-to place helped those attending unwind into a world of brand discovery on the many levels of this unique compact west London pleasure palace.
No less than two new brands were launched on the day: Claude & Storz and Kati Kaia. Claude & Storz in a unique specialist brand of polo wear that has been some three years in the making focussing on ergonomic design, high-tech fabrics that are fit for the rigours of the sport and, let’s face, a certain French je ne sais quoi. By contrast, Kati Kaia’s DNA is based in the meditative practice of yoga, offering unique luxury yoga mats produced entirely in sustainable materials.
Their first foray into the British market saw them join other other fantastic brands including Villa Lena, Rapport London, Bad Norwegian, Bold London, Schofield, Elvis & Kresse, Fabiano Goulart, Sarah Baker Perfumes.