Still loving this article written by a PROJECTile associate back in 2013 that we’ve dragged out of the archive. The article was created as B2B content marketing for the travel app Pearlshare, since acquired by Smartvel.
Back in 2013, a research team from the University of Salzburg published a paper in which it analysed human mobility patterns using geo-located data gathered from Twitter.
Can Twitter Teach Destination Content Marketing Something?
The team developed a data set of Twitter users resident in 243 of the world’s 253 territories. They subsequently homed in on the world’s most Twitter-happy nations at the time [read more]