We all know roughly what PR and marketing are and that they are diverse fields with many specialisms. Ours is being very good at understanding the evolving needs of specific sectors such as emerging luxury brands or niche premium travel companies.
In today’s landscape this involves having the skills to optimise opportunities in the rapidly evolving digital and mobile space. Yep, some of our network are geeks. This means we know how to do all those clever things with SEO, how to optimise your social media’s growth to the right audience or to select and negotiate the right agreements with influencers who really can make a difference.
We can simultaneously help you create the right assets for effective digital PR, whether video, photography or something cleverly interactive using snazzy new platforms you may not even know yet.
But it is also about understanding “the bigger picture”: how to optimise your brand presence and ROI on your marketing and PR spend, essential for most companies, but certainly for small luxury brands and emergent premium companies. It’s not only about digital or a PR company with an impressive contact book. For example, being in the right shops or on the right platforms or taking advantage of affordable events might be a better way to leverage optimum visibility given your target markets. This is why we think of it as “presence”.
“… a thousand right people are worth more than a million of the wrong people…”
Most importantly, we understand the needs of the luxury sector, whether you’re a high-end hotel or a niche luxury accessories brand that doesn’t want to risk its brand equity. We understand why some companies need exactly the right audience rather than the biggest reach and why, with others, it’s completely the other way around.
We play nicely with others — so we’re more than happy to work with larger agencies successfully translating the brief or campaign into the realm of digital, mobile or specialised, on-brand events. And no, we won’t steal your clients. Like we said, we are a network not an agency.
Our services in this strand include…
} Boutique PR and brand-building services with an emphasis on digital with reach to relevant consumer, media and/or B2B audiences
} Discrete omnichannel campaigns requiring robust digital execution, including managing influencer campaigns across all dominant channels and/or physical activations
} Events, exhibitions, press days, activations and pop-ups
} Multilingual PR — our network includes skilled and experienced PR and marcomms professionals with first languages of English, German, French, Spanish, Japanese and Dutch. So we are able to deliver in any of these languages or more than one of them simultaneously; B2C, B2B and B2B2C
} Transnational PR — our connections are strong across Europe, North and Southern Africa, Brazil, Mexico, Canada and the USA. Thus, we have something of a specialism of brands from the UK wanting to raise their profile in these regions and vice versa