Our People

Here they are, our fantastic people. Every month we’ll pull out a few just to give you a taste of the skills we have at our fingertips. So be sure to snoop around. Regularly.

Erika Loch — Co-founder & Managing Partner

Multichannel consultant and start-up champion, Erika’s career spans business development, operations, and brand positioning at Ports 1961, Pringle of Scotland  and Fred Perry, among others.  Luxury lifestyle nerd-cum-vTail pioneer, Erika launched 3-D retail projects with the likes of Jimmy Choo and Harvey Nichols, challenging the eCommerce status quo.

Educated in communications, Erika combines business, brand vision and (con)textual acumen. For exactly these reasons, she has been able to spot hot fashion talent in emerging markets yet, at the same time, to be taken seriously by traditionally conservative Food & Beverage heavyweights. Erika’s background means that she naturally straddles the Atlantic and is consummate in understanding the needs of brands that need operate in multiple markets simultaneously.

Ken Pratt — Brand, Content & Communications

Ken Pratt has parallel roles in senior editorial, marcomms and creative across numerous sectors. He’s also an established curator. Passionate about art and design, he’s curated exhibitions at international institutions: in the  UK, the Netherlands, Norway, Germany and Slovenia among others. As a writer, he’s contributed to books and catalogues on top artists across an even broader world. While intendant of the Dutch embassy’s London cultural pop-up space, noted for innovation, he was also Joint Editor-in-Chief of  a “glossy” quarterly magazine, shoulder-to-shoulder with Laurent Dombrowicz, a non-normative arrangement these two villains whipped up, if only to taunt “luxury” publishers of the day. Oh, yes, and back in the day he did all this stuff with sick people and public services for the truly marginalised… which is why he is actually extremely adept at working with government agencies and NGOs.

Rob Streeter — Senior Associate – Photography  and Video

Photographer Rob Streeter is primarily specialised in food and travel photography and video. He has garnered a reputation for both excellent commercial and editorial work. His powerful images have articulated brands such as Trafalgar, istu, Waitrose, Red Carnation Hotels and MJ Seafood. And his editorial has brought alive stories in Olive Magazine, Jamie Oliver Magazine and Sunday Telegraph Magazine.  His work is informed by his personal projects that tell the story of food and the people behind it, whether Transylvanian farmers or the hot new generation of chefs behind Peru’s gastronomic ascent.

Caron Geary — Senior Associate – Photography and Casting

Caron Geary remains too busy for us to do her justice. Responsible for the outlawed anthem Everything Starts with an ‘E’ and and a no.1 hit with Erasure back in the day, she created chart-topping dance hits this year and last. Her less expected music credits include soundtracks for Rifat Ozbek, Michiko Koshino and the National Theatre (London), among others. Between making top calibre music, Caron aka MC Kinky or Feral, a trained photographer and artist specialising in reinventing traditions of portraiture, has shown in museums in the Netherlands, Spain and the USA, among other places. Commercially, Caron’s photographic and casting skills have been deployed for a broad variety of mainstream brands including Prego, Trafalgar, Dove and even the Absolutely Fabulous film. A vaunted performer—and survivor of a plethora of festivals from Glastonbury to Bangkok—Caron makes images-as-statement that augment her place in London’s post-punk generation’s singular point of view.

Sarah Cameron — Senior Associate – Brand Strategy & Brand Identity

Trained as a graphic designer at UAL London, Sarah Cameron worked at BBH and Saatchi and Saatchi, before focussing on marketing and brand strategy. She subsequently worked for Big Green Door working on NPD and brand positioning for clients such as Pedigree Chum, Mars and Unilever. Later, at Coley Porter Bell—part of the Ogilvy Group— her 13-year commitment saw her rise to the role of Business Director, leading teams on global strategy and design projects for major brands including Aldo, British American Tobacco, Nestlé, Hellmann’s, Thai Union, Emmi, Müller and Twinings (ABF), among others. With an “early adopter” spirit she led projects for start-ups in social media, influencer marketing and sustainability within the food waste reduction and renewable energy sectors. Sarah is naturally agile and versatile and has undertaken key roles at CPB and the brand agency, Bloom —leading packaging design projects for PepsiCo, Rowntree’s, Horlicks and Lucozade. She strives to find a balance between her roles of being a consummate branding professional, mother and a person working with brands where social impact is real and not simply lip service.

Sarah Wagner — Senior Associate – Content, Creative and Copywriting

Sarah Wagner is a writer with extensive experience across copywriting and editorial. She has a wealth of knowledge in the travel sector, having worked within it for over a decade. During this time she not only gained hands-on experience of directly creating lauded travel products—such as her themed cruises featuring relevant celebrities for Telegraph Tours—but successfully marketed them with her textual dexterity. She also previously headed up the sizeable copywriting team of Trafalgar’s in-house creative agency before moving on to Cruise Critic. She subsequently joined The Telegraph where her writing remit was broadened, giving her experience of lifestyle writing in addition to the stalwart of her robust travel writing skills, whether a precise call to action for a campaign or a leisurely first-hand-experience editorial piece. Sarah studied Italian at university and lived in Rome for five years, making her knowledge of Italy even more impressive than all the other destinations she knows intimately.

Emmanuelle Dirix — Associate- Branding & Content

Emmanuelle Dirix is a fashion specialist and, for the past 15 years, she has worked across academia and the  industry in a wide variety of roles and on a diverse portfolio of branding projects. She specialises in contextualising fashion into a wider global social, political and economic landscape and assists brands in identifying their opportunities and developing effective, long-term branding and communications strategies. Her experience and reputation has seen her charged with developing a new industry-responsive and future-facing BA (Hons) degree in Fashion Branding and Communications at Leeds Arts University. She has authored several tomes on fashion, most recently High Fashion (Thames & Hudson and Yale University Press) and she regularly contributes to specialist fashion and business journals and speaks at international conferences. She has been a frequent contributor to the discipline of fashion at prestigious institutions, such as the MoMu, Antwerp.

Toni Ferrer – Associate — Production & Press

Toni has moved on to run his own gallery Galería Fermay. But never say never. Good luck, Toni.

Toni Ferrer moves effortlessly between work as an independent curator of contemporary art and press and production of all kinds — exhibitions, events and location management. A native Spanish-speaker, his writing and copywriting credits span the worlds of culture and commerce.  He is additionally an experienced location and shoot manager, having worked for both magazines and managed shoots for large travel operators across Europe and the Americas. In addition to his work with international galleries, art fairs and festivals, he has managed exhibitions and events on a number of leading fashion weeks.

“…a body projected by external force and continuing in motion by its own inertia;”