There's a reason that we're a network and not an agency. Every one of our people are creatives, some in the more traditional areas associated with the term. Others passionately deploy their creativity in social or environmental initiatives, in tinkering about at the cutting edge of tech innovations or bringing true creativity to business strategy.
What we all share is a desire to be working at the coalface of creativity and not getting caught up in the minutiae of building an agency empire.
Quite a number of our clan are practicing artists who balance their more commercial practice with making art. Others are creative writers involved in writing feature scripts or making films as pure expression. If you think that means we're flaky and don;'t know how to deliver in the commercial world, take a look at out clients and projects we've delivered.
Meet just some of our sprawling network and you'll see what we mean about our people having true creative credentials beyond the usual parameters of agency norms or claims.
They are a mere taster. We have associates specialised in everything from virtual reality design and soundtrack composition to academic journal editing and food design.
With PROJECTile, you always get the heavyweights on your project. Even our most junior associates are educated to a post-graduate level with a minimum of five years experience in their areas of specialism. No, we don't demand it. They just found us.
It's not a that we don't nurture younger talent. We just don't leave them in charge of client projects because a bigger, more lucrative project has demanded our attention. We're not aiming to be a powerhouse agency. Like we said, we're a network.
Founder & CEO
Multichannel expert and start-up champion, Erika’s career spans business development, operations, and brand positioning at Ports 1961, Pringle of Scotland and Fred Perry, among others. Luxury lifestyle nerd-cum-vTail-pioneer, Erika launched 3-D retail projects with the likes of Jimmy Choo and Harvey Nichols, challenging the eCommerce status quo of the day.
Raised and schooled in Canada, Erika relocated to London in 2001 where she has worked at an international level ever since, with occasional stints in New York, Milan, and Dubai.
Educated in communications and media, Erika combines business, brand vision, entrepreneurship, and (con)textual acumen. She has a knack for spotting opportunity, and identifying and honing genuine USPs across the brands and businesses with which she works, to amplifying effect. This has earned her respect across all of the sectors in which she has worked, including traditionally conservative industries averse to risk or change.
Erika’s background means that she naturally straddles the Atlantic and is consummate in understanding the needs and challenges of brands looking to expand into new regions or optimise operations in multiple markets simultaneously.
Erika’s breadth of experience stretches across many sectors, segments, functions, and countries. In addition to her demanding schedule working on strategy design and business development, she also undertakes a plethora of writing projects from the commercial to the creative.
When Erika's not busy advising start-ups, collaborating with brands and charitable organisations, she can be found scrawling in her journal, working on her new book, or honing her spoken word skills; for voiceovers or purely passion projects.
Head of Branding, Content & Communications
Ken Pratt has held parallel roles in senior editorial, marcomms and creative across numerous sectors. He’s also an established curator. Passionate about art and design, he’s curated exhibitions at institutions in the UK, Netherlands, Norway, Germany and Slovenia, among other countries.
As a writer, he’s contributed to books and catalogues on top artists across and acted as editor and content specialist across an even broader landscape.
While intendant of the Dutch embassy’s London cultural pop-up space, noted for its innovation, he was also Joint Editor-in-Chief of Wound, a “glossy” quarterly magazine, shoulder-to-shoulder with Laurent Dombrowicz, a non-normative arrangement these two villains whipped up, if only to taunt “luxury” publishers of the day. Oh, yes, and back in the day he did all this stuff with people living with challenging illnesses and public services for the truly marginalised… which is why he is actually extremely adept at working with government agencies and NGOs.
Senior Associate – Brand Strategy & Brand Identity
Trained as a graphic designer at UAL, London, Sarah worked at BBH and Saatchi and Saatchi, before focussing on marketing and brand strategy. She subsequently worked for Big Green Door working on NPD and brand positioning for clients such as Pedigree Chum, Mars and Unilever. Later, at Coley Porter Bell—part of the Ogilvy Group— her 13-year commitment saw her rise to the role of Business Director, leading teams on global strategy and design projects for major brands including Aldo, British American Tobacco, Nestlé, Hellmann’s, Thai Union, Emmi, Müller and Twinings (ABF), among others.
With an “early adopter” spirit she led projects for start-ups in social media, influencer marketing and sustainability within food waste reduction and renewable energy sectors. Sarah is naturally agile and versatile and has undertaken key roles at CPB and Bloom, leading packaging design projects for PepsiCo, Rowntree’s, Horlicks and Lucozade. She strives to find a balance between her roles of being a consummate branding professional, mother and a person working with brands where social impact is real and not simply lip service.
Senior Associate – Photography and Video
Photographer Rob Streeter is primarily specialised in food and travel photography and video. He has garnered a reputation for both excellent commercial and editorial work. And, like practical anyone in the PROJECTile landscape, he also works on projects where he makes work of a far more abstracted nature that underscores that he really is one of those image makers equally passionate about fine art photography., an initiate of the technical cabala who can do special things with light and lenses.
His powerful images and DOP skills have articulated brands such as Trafalgar, istu, Waitrose, Red Carnation Hotels, Heinz, Soho House, Coco di Mama, Green & Black's,Tesco and MJ Seafood in both photography and film.
His editorial photography has brought alive stories in Olive Magazine, Jamie Oliver Magazine and Sunday Telegraph Magazine. His work is informed by his personal projects that tell the story of food and the people behind it, whether Transylvanian farmers or the hot new generation of chefs behind Peru’s gastronomic ascent.
Senior Associate – Photography and Casting
Caron Geary remains too busy for us to do her justice. Responsible for the outlawed anthem Everything Starts with an ‘E’ and and a no.1 hit with Erasure back in the day, she created chart-topping dance hits this year and last. Her less expected music credits include soundtracks for Rifat Ozbek, Michiko Koshino and the National Theatre (London), among others. Between making top calibre music, Caron aka MC Kinky or Feral, a trained photographer and artist specialising in reinventing traditions of portraiture, has shown in museums in the Netherlands, Spain and the USA, among other places. Commercially, Caron’s photographic and casting skills have been deployed for a broad variety of mainstream brands including Prego, Trafalgar, Dove and even the Absolutely Fabulous film. A vaunted performer—and survivor of a plethora of festivals from Glastonbury to Bangkok—Caron makes images-as-statement that augment her place in London’s post-punk generation’s singular point of view.
Senior Associate – Content, Creative Writing & Copywriting
Sarah Wagner is a writer with extensive experience across copywriting and editorial. She has a wealth of knowledge in the travel sector, having worked within it for over a decade. During this time she not only gained hands-on experience of directly creating lauded travel products—such as her themed cruises featuring relevant celebrities for Telegraph Tours—but successfully marketed them with her textual dexterity.
She also previously headed up the sizeable copywriting team of Trafalgar’s in-house creative agency before moving on to Cruise Critic. She subsequently joined The Telegraph where her writing remit was broadened, giving her experience of lifestyle writing in addition to the stalwart of her robust travel writing skills, whether a precise call to action for a campaign or a leisurely first-hand-experience editorial piece. Sarah studied Italian at university and lived in Rome for five years, making her knowledge of Italy even more impressive than all the other destinations she knows intimately.
Associate - Film Direction and Production
Michelle Deignan creates moving image, photography and print works. The greater part of her time is occupied making the work that has garnered her respect as a contemporary artist.
In 2013 Michelle made her first documentary feature,‘Breaking Ground: the Story of the London Irish Women’s Centre’, distributed by LUX. She continues work as a documentarian operating on the cutting-edge space between documentary and art. For example, she has been awarded an Arts Council of Ireland Project Award for ‘1837 Absence’ a major moving image solo exhibition at Tromso Kunstforening, Norway in 2023.
In 2020 Michelle was appointed the Chair of the board of Irish Film London, a non-profit organisation that champions Irish Film, TV and Animation across the UK. IFL runs a year-round programme of screenings, podcasts, industry and community workshops, the annual Irish Film London Awards, the St Brigid’s Day Film Festival each February, the St Patrick’s Film Festival each March and the annual Irish Film Festival London each November.
Michelle also works extensively as a film editor, originally working in Broadcast TV. She now focuses on documentary films by independent filmmakers and artists’ films as a film editor, line producer and camera person. She has worked with Apple Europe, Channel 4, ITV, BBC as well as for numerous cultural institutions and helping individual respected artists realise film projects.
A former tutor at Ruskin School of Art, Oxford University, she has continued to fulfil key teaching roles at respected universities and film schools in England, Ireland and Scotland.
Associate - Creative writer & scriptwriting
Twice BAFTA-nominated writer Brian Fillis began his career as a professional writer as a playwright. His second play ‘Fear of Fanny’, brought him both representation by one of the UK’s top literary agencies, the Knight Hall Agency, and the opportunity to re-realise the play as a vaunted feature for the BBC.
Brian’s work is not easy to pin down: plays, TV series and film scripts. A proud veteran of his youthful participation in the protests against the 1980s' homophobic Section 28 legislation, it’s fair to say the LGBTQ+ experience is often present in his work. Sometimes it has to compete with his unique empathy for British popular screen culture, sometimes they combine.
John Hurt agreed to reprise his role as Quentin Crisp in ‘The Naked Civil Servant’ for Brian’s sequel script, ‘An Englishman in New York’ that was showcased at the 2008 Berlinale and went on to become something of a cult film.
Brian created ‘Sirens’ for Channel 4 in the UK that later ran as a format transfer starring Denis Leary for two seasons on US broadcast networks. And, his political voice was there once again in his contribution to ‘Queers’ (BBC 4) and ‘Against the Law’ (BBC 2).
Always working on new projects, the former “maths superteacher”, one-time vocalist for an unknown Leeds indie pop group, huge fan of modernist architecture and aficionado of contemporary art, Brian can kick any script idea into shape, whether a feature-length movie or a 30-second reel.
Associate- Branding & Content
Emmanuelle Dirix is a fashion specialist and, for the past 15 years, she has worked across academia and the industry in a wide variety of roles and on a diverse portfolio of branding projects. She specialises in contextualising fashion into a wider global social, political and economic landscape and assists brands in identifying their opportunities and developing effective, long-term branding and communications strategies. Her experience and reputation has seen her charged with developing a new industry-responsive and future-facing BA (Hons) degree in Fashion Branding and Communications at Leeds Arts University. She has authored several tomes on fashion, most recently High Fashion (Thames & Hudson and Yale University Press) and she regularly contributes to specialist fashion and business journals and speaks at international conferences. She has been a frequent contributor to the discipline of fashion at prestigious institutions, such as the MoMu, Antwerp.
Associate - Illustration & Installation Design
Jemima Brown is another one of the professional visual artists who is a member of our clan. She graduated with an MA in Fine Art from Chelsea College of Art before heading for the Graduate Program at University of California Los Angeles on a Fulbright Scholarship.
Her work as an artist since then has been acknowledged with various accolades including the Cocheme Fellowship at University of the Arts, London and the Mark Tanner Sculpture Award.
Jemima is best known for her work as a sculptor. But, as a visual artist, her practice has embraced a broad range of media including performance, drawing, animation and video.
In addition to her work as a visual artist, Jemima is a consummate contemporary illustrator. Working in formats as varied as wallpapers—created with leading UK heritage producers—and watercolours, she has also made stunning printed textiles, worked with glossy magazines and undertaken projects for directional retailers, such as at he Wonder Room at Selfridges Oxford Street flagship department store.
Never confined to a single practice or medium, her approach is often politically informed. For example, she recently published a book called Peace Camp to accompany her substantial on-site, multiple-space exhibition marking the 40th anniversary of the women’s peace camps at Greenham Common in 2021.
Associate - Production and Spanish Content
Toni Ferrer Mayol
Following his period as director at Galería Maior, Toni has recently moved on to open his own gallery Galería Fermay. We've all seen the coverage in Tatler and GQ: we know exactly why they're seeing it as Palma de Mallorca's hottest new ticket. Good luck, Toni! But never say never, eh?
Toni Ferrer moves effortlessly between work as an independent curator of contemporary art and press and production of all kinds — exhibitions, events and location management. A native Spanish-speaker, his writing and copywriting credits span the worlds of culture and commerce, underscored by an impressive educational grounding.
He is additionally an experienced location and shoot manager, having worked for both magazines and managed shoots for large travel operators across Europe and the Americas. In addition to his work with international galleries, cultural diplomacy, art fairs and festivals, he has managed exhibitions and events on a number of leading fashion weeks.
If ever a new gallery were going to succeed it would be with a director who has previously learned how to deal with the threat of frisky bears on a photoshoot in Dakota.