It's probably not surprising how seriously we take content in the broadest sense given how many of our people come from editorial backgrounds—visual and textual— or write books, write entire films or pen lyrics that make you pay attention.
Content is the glue that holds it all together, the red thread that runs through everything we do, whether finding the best way to articulate your brand at a "bigger picture" level or all hands to the pump on huge projects to ensure you receive thousands of multilingual deliverables on time. Yes, we do both.
Whether part of creating a brand from the ground up or delivering a discrete campaign for a vaunted veteran, our approach to content is holistic.
Data-led approaches are important and, certainly we can help with that. But, despite our data-obsessed era, it will never be part of our up-sell. Many of our clients—large and small—admit that they have scant data on their audiences.
So, when your'e spending a fortune on sponsored content that gets loads of likes from people who don't buy, perhaps can't afford your products, how wise is that? We don't approach content by following trends without questioning them in relation to your brand.
Punchy short-form social media posts, thought leadership pieces that command attention and even editing annual reports that defy anyone to fall asleep in the boardroom: we have exactly the right people to do all of the above and a lot more.
Our people responsible for words—whether written or spoken by others—don't only come from the traditional backgrounds many agencies favour. It's exactly why they stand out. We have writers who worked on UK broadsheets and for thoughtful vaunted magazines, and have written books. So, we're a particularly good choice if your clientele is discerning.
Killer strap lines or writing your brand Tone of Voice or style guide—and if you don't know what that is, you almost certainly need us—we've got wordsmiths coming out of our ears.
Lauded filmmakers and creative directors and graphic designers who make your collateral and campaigns stand out; illustrators who bring a unique angle to your campaigns, consummate photographers whose images demand attention and animators that know the power of quirky humour. We've got them all. And, we've got the people to script those stories; spoken or unspoken.
And, with a high head count of practicing artists, we're also the right place to come if you really want your projects to rise above the crowd. Not to mention that we're also the people who can deliver fantastic brand collabs with contemporary artists and designers who are best in their unique class.
We own this space. If you really need to deliver a niche experience—an event to genuinely engage your sophisticated (U)HNWIs, for example—we have all the right contacts and know all the hidden jewels that appeal to the discerning so much more than excess bling! Good for your budget and for their buzz.
Or maybe you are the content, the one who has to stand up and deliver to investors or a tough room at a key sector conference. Our ability to work with you to help you to tease out your unique and relevant story, and to tell it well, has benefitted many brands, from start-ups that clinched the deal to those that secured key re-seller support for their hospitality products.
Like we said, we make great words and pictures. We tell great stories. And when we put those together with you and your audience, virtual or face-to-face, the result is unforgettable experiences, arguably the most powerful form of content.