Positioning

Positioning is related to branding. But it’s not the same thing. In luxury goods, travel or an innovative digital start-up, you might have the most beautifully articulated brand, but still be missing a trick.

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In a world where brands claim luxury, sustainable, ethical or other virtues almost ubiquitously, things are even more difficult or diluted. It’s not just about competition, but complex factors like how your target markets accept — or reject— your brand claims. Assessments are made at the speed of a “swipe left”, weighing up price against your brand associations or the competitor channel they were looking at minutes ago.

 

Our people have impeccable track records of steering brands through muddy waters where commerce wrestles with brand equity. We’re the skilled, no-nonsense people you need; to consult or work alongside an in-house team, short-term or in a more ongoing way.  We can help you accurately navigate a course between strategy, campaigns, market reception and the bottom line. 

We work with established brands that need a boost and very young companies—when getting into the right stores (or getting out of the wrong ones), key events or when selective digital platforms are really important.

Open the doors

We have those key relationships that can open doors internationally. When it comes to your brand, we’re not only here for strategy and consulting, we can also broker important meetings and scrutinise deals on the table to help you make informed decisions holistically.

We get it, whether you’re an exclusive accessories producer that needs attention in a particular channel or a niche craft drinks brand after some visibility in the right chic hotel bars in cities where you have no representation or experience.

Our positioning services include...