What We D0
What we do is refreshingly pragmatic or horribly complex. It all depends on where you are in the cycle of your brand needs. Regardless, we can make it intelligible and transparent.
For simplicity, we divide it into four pillars. Of course, the old hands of complexity cry, “It’s not that simple!” And often it isn’t. But, we feel it’s a good place to start.
Positioning is related to branding. But it’s not the same thing. In luxury goods, travel or an innovative digital start-up, you might have the most beautifully articulated brand, but still be missing a trick (or several).
In a world where seemingly endless new and existing brands claim luxury, sustainable, ethical or other desirable status, things are even more difficult or diluted. It’s not just about competition, but complex factors like how your target markets accept — or reject— your brand claims. Audience judgements are made at the speed of a “swipe left”, weighing up price against your brand associations or the competitor channel they were looking at minutes ago.
We all know roughly what PR and marketing are and that they have diverse specialisms. Ours is being very good at understanding the evolving needs of specific sectors such as emerging luxury brands, sustainable travel operators, niche Food & Beverage companies and ethical fashion, amongst others.
In today’s landscape this involves skills to optimise opportunities in rapidly evolving digital and mobile spaces. Yep, some of our network are geeks. We know how to do all those clever things with SEO, how to optimise your social media growth to the right audience or to select and negotiate the right agreements with real influencers who actually make a difference (to the bottom line).
We produce when you’re stretched to the limit but need to produce photo and video assets to a tight deadline or if you’re a young company and simply don’t have the skills or resources in-house.
We work flexibly; on a project basis or in a more ongoing way. You brief us in, sign off the plan and get on with other things while we supply the deliverables. Or maybe you need specialist pre-production knowledge you don’t have— already knowing the café with that view of the Colosseum, casting affordable talent in Scotland or finding a stunning interior for a fashion shoot in Prague that hasn’t been overexposed. We’re can do just that, professionally, rapidly and to beneficial effect.
Yes, we probably could have just have called it "content". But we headed in a Jane Austen direction because we think that content is so much more than just "content"—like the complexity of a good novel.
We also want you to pay attention. We think of content as so much more than merely the stuff you have to produce to populate your social channels or a thought leadership piece you feel obliged to publish to stand out over and above your B2B peers. For us, content should be what remains; how the broadest public remembers you with sensorial immediacy.