We insisted that Forbes pay attention to La Californienne, the luxury horology customisers par excellence. And they did.
We're thrilled to see La Californienne featured in Forbes, a title synonymous with guarding entry to the rarified worlds of luxury and desirability for the wealthy. Though for us—and them—the desirability remains as much in the upscaled sustainability of giving beautiful timepieces a new lease on life as much as anything else.
Founded in 2016 by Courtney Ormond and Leszek Garwacki, this L.A. brand has been at the forefront of the current trend for customised luxury watches, sourcing classic models and then giving them a complete makeover with a very Californian twist, right down to the straps hand-painted in bright colours.
PROJECTile has been a passionate champion of the brand from the minute we started working with them. So, yes, we're delighted that Felicity Carter responded to us reaching out and featured them. Thank you, Felicity, for being ahead of the curve on tomorrow's collectibles.