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Sarah Baker tells stories

Sarah Baker is one of the invited panellists on the event programme of Esxence 2022

Esxence is a key event for anyone in niche luxury perfumery. But, what had grown into an an important annual industry event in Milan was seriously disrupted by the pandemic. So, there is much excitement and anticipation now that the fair will return to Milan this year from 15 to 18 June.

Sarah Baker, founder and creative director of Sarah Baker Perfumes, has been invited to join a panel in one of the fair's popular discussion events. Programmed and chaired by author and videographer Sarah Colton and Wouter Wiels, founder and director of the influential Rives De La Beauté, Sarah will be joining an impressive line-up of panellists to discuss the importance of stories and storytelling in perfumery.

Given the centrality of storytelling to Sarah's brand and her practice as an artist, it strikes us as a wholly appropriate invitation. You can learn more about the event here.

Good luck in Milan, Sarah, though we know you don't need it: you always capture an audience's attention.


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